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- November Star Campaign
- TV Commitment scheme
- New free-to-air TV license
- MTR Commitment Scheme 2014
- JCDecaux announced the 2014 MTR digital panel network scheme
- New creative format / material on MTR
- New building wrap by H&M
- 8-in-1 format at Cross Harbour Tunnel entrance
- New billboard at 23 Nathan Road, Tsim Sha Tsui
- First magazine launches on Jan 2014
November Star Campaign
Congratulations to the team for their creative campaign! Let’s look forward to creative and inspiring presentations in the on-going Star Campaign! SK-II Star Campaign Cartier Star Campaign
New creative format / material on MTR
JCDecaux explores some new material / format which can apply within MTR station, it may help to increase the mass awareness. Below are some new ideas: Grass : units of plant are available to incorporate into an ad Sand : create 3D model Water : Pattern & effect made by bubbles & spotlight in…
New building wrap by H&M
H&M launched a building wrap at Citic Tower. It exposes to the prime locations along Victoria Harbour and a broad view along Tsim Sha Tsui, the wide & unblocked coverage reaches local affluent & decision markers as well as mainland & international tourists, enhancing brand presence in HK. The 3-month package cost is HK$13,500,000 nett with 1 time production.
Yahoo! HK & Google Awards 2013
Starcom gracefully gained industry recognition from Yahoo! Big Idea Chair Award & Google DigiCamp 2013. They received the honours in the following categories: Yahoo! Big Idea Chair Award 2013 Best Rich Media Ad (Merit) – Cartier (Winter Tale Campaign) Best Mobile Ad (Merit) – Cartier (Winter Tale Campaign) Search Buzz (Outstanding) – Cartier (Cartier Search Campaign) Best Interactive Ad…