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- 2014 Hong Kong Market Ad Spend
- Representative Change of AMEX Magazines
- FlashOn has launched a pocket size issue – flashon mini on 26 Jan 2015
- Guangzhou-Kowloon Through Train
- HKEJ Lifestyle Mobile Site
- HKTV Viewership Report
- New Survey Release of Nielsen Media Index
- New App “TVB eNews” Launched in Mid-December
- New Ad Format in TVB App
- Updated Time Schedule for TVB Jade & HD Jade
2014 Hong Kong Market Ad Spend
Overall ad spend in 2014 has increased by 5% vs 2013 Top 10 spending sub-categories Travel & Tourism – Travel Agents sub-category is the first time to be the lead in the market since 2009 with increased 17% of category spending. Although Watch & Clock and Milk Power maintained their top 3 position, but both sub-categories spending was decreased by…
Guangzhou-Kowloon Through Train
Guangzhou Kowloon Through Train route Guangzhou-Kowloon Through Train is the inter-city train service operating between Hong Kong, Shenzhen and Guangzhou. Over 1,800 ridership every day, with estimated 50,000 ridership per month. There are totally 5 trains running with 605 seats each for advertising opportunity. The advertising formats include Seat Back Table, Seat Back Cover, Baggage Sicker and Leaflet Insert. All…
New Survey Release of Nielsen Media Index
New quarter survey of Nielsen Media Index from Q4 2013 to Q3 2014 is released. Users can get the latest changes in the market by using the most updated data. To sum up the general media trend, TV is still the most used medium and internet leads newspapers.
We had our annual Christmas Party on Dec 19, 2014 to celebrate the festive season. In the afternoon, all Starcomers were devoted to mini games and whole office was filled with joy and laughter. All of us had a fruitful dinner at Inn Side Out and everyone enjoyed the lucky draw session very much!