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- Overall ad spend in 1st half year increased by 7% compared to same period last year.
- CosmoGIRL! and Yes! Suspended
- Facebook initiates new policy for genuine fans
- Raise your Head in Timesquare!
- Ricky Wong hold a new online platform
- Lunch & Learn on July 23
- SCMP printing house visiting on August 7
- New Starcomers
- Commercial Daily
- SMG’s ‘BOLD’ 14th Anniversary
Overall ad spend in 1st half year increased by 7% compared to same period last year.
Top 10 Advertisers: Top three spenders in first half year of 2014 are The Government of Hong Kong, Wellcome (Dairy Farm Group) and HSBC. The Government of Hong Kong and Hang Seng Bank showed the largest increment on ad spending. Both brands’ year-on-year spending increment is 74% and 70% respectively. Top 10 Spending Categories Top 3 categories in first half…
Facebook initiates new policy for genuine fans
Facebook has announced a new policy to knock down the “Like-Gate” in order to ensure “quality connections”. This will be effective on 5th November. “Likes” is often a benchmark for a brand’s successful Facebook strategy, but how many of these “likes” are genuine or Facebook calls “quality connections”? The term “Like-Gate” is used when brands is forcing users to like…
Lunch & Learn on July 23
A Lunch & Learn session had been held on July 23. The session was organized by George, Steven, Breveda and Reese under Margaret’s lead. They shared their experience and learning that they got from different external trainings and events happening in first half of 2014 to the colleagues. They shared their special moments from their training experiences, such as The…
SCMP printing house visiting on August 7
An outing session had been held on August 7. The session was held for the members of Flight Basics 2014 under Margaret’s lead. They visited South China Morning Post printing house which locates in Tai Po. This visiting showed the process of how a newspaper is created from a digital file to a hand copy. What is 4C ? That’s…