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- Launch of “About Time” Magazine
- 大日子 Darizi update in Oct
- Esquirehk.com Launch
- JCDecaux Transport Innovate Festival 2014
- Own Hong Kong’s #1 Video Destination with YouTube Masthead and In-stream
- A new ad format launched in Apple Daily – In Read Video ad
- A new mobile ad format launched at AAstock – Mobile Consecutive Full Page Take Over
- Coke brings a smile to Peru’s National ID’s with Happiness Campaign
- Company Outing 2014
- Star Campaign
JCDecaux Transport Innovate Festival 2014
Innovate Festival 2014 of JCDecaux Transport is coming. This year, there are again some innovative outdoor advertisement in MTR stations. More details and photos can be found below:
Company Outing 2014
Starcomers had a 4-day company outing in Seoul after Mid-Autumn Festival. Not only doing crazy shopping, but also taking good rest during the trip, we all enjoyed a delicious, traditional Korean dinner in Gyeongbokgung (景福宮).
Overall ad spend in 1st half year increased by 7% compared to same period last year.
Top 10 Advertisers: Top three spenders in first half year of 2014 are The Government of Hong Kong, Wellcome (Dairy Farm Group) and HSBC. The Government of Hong Kong and Hang Seng Bank showed the largest increment on ad spending. Both brands’ year-on-year spending increment is 74% and 70% respectively. Top 10 Spending Categories Top 3 categories in first half…